Day 99 mile 99: 99 Flake

Day 99 mile 99: 99 Flake. Today is ridiculously warm and sunny, so, to take advantage of this I ran a loop from Conwy Quay, along the sea front through Bodlondeb Woods and back to Parisella’s Ice Cream stand on the quay for a ‘warm down’. Like most things in Conwy there is a lot of hidden history, this time in a scrummy coating!

In 1912 16 year old Domenico Parisella emigrated to Great Britain from the village of Colle San Magno, roughly 70 miles south east of Rome. He settled in Greenock and started to work for the Di Murro family learning, amongst other things, how to make ice cream. In 1943, Domenico and his growing family moved to North Wales where Domenico found employment working in a Llandudno ice cream shop.

After six years, he decided to set up his own business and found premises in Lancaster Square, Conwy where he opened the Continental Ice Cream Parlour. In 1953 the first motorised tricycle was purchased and the Parisella ice cream van business was born. The business grew throughout the fifties and sixties as the reputation of Domenico’s traditional ice cream spread through North Wales. By now Leo, Joe and Irena’s husband Arthur would drive the vans and Irena would run the parlour in Conwy all under the watchful eye of Carolina or “Ma” as she was affectionately known. Meanwhile, Domenico would be busy making the day’s supply of ice cream in his vertical freezer at the rear of the shop.

Among many other of their outlets there is still a Parisella’s ice cream stand on Conwy Quay to this day 🙂

The view back towards the town was amazing.

There was also the wonderful irony of looking through my change for ice cream money and finding this.

Thanks for all the support!


I’m running a mile each day everyday for 2017. If you feel you can sponsor me please do, as all the money raised will go to the Cleft Lip & Palate Association (CLAPA) who provide services all across the UK to support people affected by it.

Distance: 1858.3 meters recorded

(1 mile = 1609.34 m.)
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